Designing for E-Commerce

The Bar at 327 Braun Court had been a hidden gem in Ann Arbor for the past decade. It is one of the last remaining bars in the Kerrytown Area of downtown Ann Arbor. Its owner has kept the doors open during COVID through countless challenges. It offers high-end cocktails in a very hidden and intimate setting. On occasion it offers appetizers and pizza.

Since its opening the bar has not been able to give attention to its user experience due to funds and time. A few years ago it invested in an e-commerce pre-built website template, but it limited the design and story of the bar and its employees who work there.

My goal: increase sales by redesigning the website for both mobile and desktop platforms to enable online food and drink ordering.